The tradition of adorning the neck with a knotted piece of fabric dates back to the 17th century. The Croatian soldiers of the Thirty Years War (1618-1648) were one of the first documented peoples to wear a necktie: they used it to keep the collars of their shirts together. French soldiers brought the look back home with them after the war.
So, by 1700 neckties were widely adopted by the upper classes. The cravat, the predecessor of the bow tie, did not show up until the beginning of the 19th century, though. Much later, by the mid 1880s, it was when the bow tie became a staple in the conscious man’s wardrobe.
Next, came the Tuxedo: in October 1886, Pierre Lorillard designed a new style of formal wear, and wore it to a ball held at a club called “Tuxedo”. Named after his family’s estate in Tuxedo Park, an area outside of New York City, Lorillard’s tuxedo became an instant hit among other wealthy fashion enthusiasts and it is known today as the “black tie” look.
Today the bow tie is no longer considered appropriate only for formal wear. Cinema has embraced the bow tie completely: from the quirky guise of comic figures like Charlie Chaplin and Pee-wee Herman, to the iconic looks of Fred Astaire and Frank Sinatra, high-profile bow tie connoisseurs have pioneered a movement that has led to the redefining of the bow tie.
Bow ties officially crossed gender lines into women’s wear in the 1920s and 30s when the look was picked up by silver screen stars Marlene Dietrich and Katharine Hepburn, paving the way for today's unisex looks. Marlene Dietrich, most known for her quintessential bow tie and top hat look from the film, Morocco, has unapologetically said: “I dress for the image. Not for myself, not for the public, not for fashion, not for men.”
From members of the High fashion elite such as Karl Lagerfeld and Manolo Blahnik, to Hollywood stars like Johnny Depp and Drew Barrymore, from music icons such as Justin Timberlake and Rihanna, to celebrities all over the world, today's phenomenal fashionistas have uniquely incorporated the bow tie into everyday style.
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Exallo, in partnership with Green Fashion Week, has created the awards for a special edition comedy show called "My sustainable day" at the Ariston Theatre (Sanremo, Italy). Green Fashion Week has rewarded the best "green" comedian and the Director of Ariston Theatre, Giuseppe Ninno and Walter Vacchino, respectively, for their contribution in the Ariston Comic Selfies Show.